HIMSS15 is less than a month away. The vendor requests for meetings of course have started coming in.
Every year I seem to do fewer and fewer, for several reasons. First off, they’re exhausting. The exhibit hall is huge. This year, it looks like exhibits will fill the entirety of the McCormick Place North Building (705,500 square feet of exhibit space) and South Building (840,000 square feet), and that doesn’t even count the meeting rooms or auditoriums for keynotes. The press room and many of the educational sessions are in the West Building, at least a 15-minute walk from the show floor.
HIMSS says to expect more than 1,200 vendors. I think that’s a conservative estimate, given that there were 1,300 last year and the number seems to grow every year. In any case, that’s a lot of vendors. Remarkably, even as the HIMSS conference has grown over the years, there is only one of me. I can maybe manage 10-12 vendor meetings during the entirety of the conference, so statistically, you have less than a 1 percent chance of snagging one of those spots.
Of course, the more meetings I schedule, the less time I have to do my actual work — you know, the reason why I go to HIMSS every year.
At this point, with my career in a bit of flux, I don’t know yet whom I will be covering HIMSS for. Until I know my assignments, it’s hard to schedule meetings. Please bear with me.
I notice others have recently expressed similar concerns about their own scheduling. For years, I’ve had a “Rule No. 1” for people attending HIMSS for the first time: Wear comfortable shoes. The people at HIMSS have caught on. “Don’t forget to wear your comfortable shoes!” reads the main Exhibition page on the HIMSS Conference site this year.
Joe Goedert at Health Data Management wrote a nice piece last month with “Tips for Meeting with Reporters at HIMSS15.” Among his advice: Give us the biggest news, not your entire media kit/life story; bring customers, not marketing managers; understand and respect our knowledge and get to the point rather than giving health IT reporters background on the HITECH Act; avoid buzzwords; and respect the reporter’s preference of meeting in either the press room or exhibit hall.
Personally, I hate the exhibit hall. It takes forever to get anywhere, and I don’t need to be stopped every 50 feet for a carnival barker or “booth babe” to ask me to enter to win an iPad in exchange for adding my business card to a marketing list. I’m not your target customer.
I would add to Joe’s list the fact that there is a lot more to HIMSS than just the “show.” There are more than 300 educational sessions, many of which are better uses of my time than a product update. It’s astounding how many vendor reps I speak to each year who haven’t left the exhibit hall all week.
Hopefully I’ll have the coverage question resolved in the next week or two. As for the other issues, well, that’s up to you.
