‘Fierce’ events at HIMSS

I’m not exactly the type of person to be hawking “public appearances” and such, but I will be involved, in my capacity as senior editor of three FierceMarkets publications, in a couple of events at the upcoming HIMSS conference in Atlanta.

The main event, so to speak, is the free networking bash that FierceHealthIT is hosting on Tuesday, March 2, from 7:30 to 10:30 p.m. It takes place at the World of Coca-Cola, a tourist attraction in its own right. If you’ve never been to Coke’s slick headquarters, it’s definitely worth seeing. It may be hard to to imagine getting excited about something as simple as a soda brand, but the World of Coke is actually a lot of fun and offers tastings of the secret Coke recipe as it exists in countries around the world. And of course, plenty of mixers will be on hand in case you want something a little stronger in your soda cup.

I’ll be at the party, along with the entire Fierce team. Stop by and say hi. It will be great to put face to a name.

For you early risers—and I admit, I normally am not among you—FierceMobileHealthcare and, from another part of the company, FierceWireless, are joining to co-host An Executive Breakfast on Creating a Successful mHealth Initiative.

This exclusive industry event will be held Tuesday, March 2 from 7 to 8:15 a.m. at the Sheraton Atlanta Hotel. Our special guests will be Ram Appalaraju, senior VP for marketing at Meru Networks; Geoffrey Brown, senior VP & CIO at Inova Healthcare System in Northern Virginia; Deborah Gash, VP & CIO at Saint Luke’s Health System, Kansas City, Mo.; and Chris Gray, industry solutions manager for heathcare at Sprint Nextel.

FierceWireless Editor-in-Chief Sue Marek will host an intimate roundtable discussion as these executives answer tough questions about the pros and cons of incorporating mobile into the healthcare industry; progress being made to overcome some of the challenges; and lessons learned from early adopters of m-health. Of course, we’ll leave plenty of time for your questions.

The breakfast costs is $65. You can register and pay via a secure server at: http://www.fiercemobilehealthcare.com/himssbreakfast.

I hope to see you at either or both events.

There’s going to be a blogger meet-up, too. I’ll have details in another post.

Oh, I am uploading this from 33,000 feet above Kansas, on a flight from Tucson to Chicago, thanks to the Wi-Fi service available on this plane. (Or is it considered downloading when the server is miles below you?) Talk about mobile!