Even more ‘Fierce’

As I mentioned earlier this month, I’m writing the new FierceMobileHealthcare, which premiered last week.

I’m particularly proud of this week’s Editor’s Corner, in which I expound on the Hospitals & Health Networks story I wrote about the videoconferencing and telemedicine technology in ambulances in Tucson, Ariz., and Baton Rouge, La. (I blogged about the same thing on Monday, but the Fierce piece adds many details.)

I still think the story belongs in the national, mainstream press. I guess I risk having a staff reporter steal the story, but I’m still the only reporter outside Arizona or Louisiana who’s seen the technology in action. I also have some insights about which other cities are considering systems of their own. Another Arizona municipality has approved a bond issue to build a similar network.

While I continue to shop that story, I’ve also been busy on a prototype issue for yet another FierceMarkets publication, called FierceEMR. If you go to that site now, you can register for a free subscription. I’m awaiting word on the launch date, but it seems like the e-newsletter will debut June 4 and be published on Thursdays.

In a comment on this very blog last week, FierceMarkets COO and Publisher Maurice Bakley explained the rationale behind launching new titles in a crowded marketplace.

Personally, I can think of about 19.2 billion reasons why new health IT publications are popping up and established ones are thriving even as the wider publishing industry tanks.

I’m leaving Friday morning for a wedding in Toronto and will be there through Monday, which is Victoria Day in Canada. Apparently, they do have the Internets (“das Internetz” in German) north of the border, so I’ll try to post while I’m up there, but I’m not going to make any promises.