What’s in a name?

Just a couple of weeks after the Medical Records Institute launched its mHealth Initiative—quietly admitting failure of its plan to get 10 million people using their cell phones to transfer health information by this spring—a program called the mHealth Alliance has launched in Europe.

The Rockefeller Foundation, the United Nations Foundation and the UK-based Vodafone Foundation made the annoucement Tuesday at the GSMA Mobile World Congress in Barcelona, Spain.

The global project is an outgrowth of the UN Foundation-Vodafone Foundation “mHealth for Development” report and the Rockefeller Foundation’s Making the eHealth Connection conferences in magnificent Bellagio, Italy, last summer. I was present for the third week, which included the mobile health track.

I am, of course, available for all your conference coverage needs in bucolic European resort towns.