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Colbert pokes fun at Fitbit and other digital trackers

“We live in a golden era of digital toys,” noted comedian Stephen Colbert on “The Colbert Report” last Monday.

Indeed, some of the digital health and fitness products out there are rather ridiculous, even the popular ones, and we’re hearing just that at some actual health IT events. At last month’s WTN Media Digital Healthcare Conference in Madison, Wis., Adam Pellegrini, vice president of digital health at Walgreens, poked fun at programs that reward people for allegedly exercising. “You could put a pedometer on your dog and get 10,000 steps while watching TV,” Pellegrini joked.

Colbert, who certainly was not present at that Madison meeting, got the same idea about the Fitbit activity tracker. “Last week, I wanted to run a marathon, so I strapped this bad boy to a paint shaker for about 20 minutes,” he said.

Colbert then addressed the Vessyl digital cup, which records data on the beverages each user consumes. “That level of information was previously available only on the can you just poured it out of,” he said. He then pointed out that Vessyl only tracks half of the hydration equation, the input, so he announced the pre-release of his own “product,” Toylyt.

Watch the clip below.

 

 

July 20, 2014 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.

Back from CES, and ready to, um, laugh about digital health

I got home from the Digital Health Summit at International CES in Las Vegas late Thursday night, and have spend most of the time since them just catching up on things. Among important news I missed was that Stephen Colbert took on health apps on Wednesday, specifically Doctor on Demand. Colbert joked that the app is going to “revolutionize medicine.” (“Why waste time getting an exam when you can just shoot your doctor an emoji of your shattered femur?”)

Ah, yes, revolutionary health apps. It has to be a joke, right?

“Clearly, app-based healthcare is the future of medicine,” Colbert continued, before introducing one of his own, from “sponsor” Prescott Pharmaceuticals.

The Doctor on Demand part starts around 3:30, but the earlier part is pretty funny, too. Some might be offended by this segment.

I will have more on the Digital Health Summit on MobiHealthNews and right here on this blog later this week.

January 12, 2014 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.

Topol visits Colbert for a heart, ear exam

You asked for it, so here’s the video of Dr. Eric Topol on “The Colbert Report” from last night. Check out coverage by Jonah Comstock at MobiHealthNews.

 

 

Kudos to Stephen Colbert for asking the question about insurance companies mining personal data.

In case you missed it, here‘s the “Rock Center with Brian Williams” segment on Topol from January.

March 27, 2013 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.

Colbert lampoons Proteus digital pill

Last week, I was the first to have the story that Proteus Digital Health, formerly known as Proteus Biomedical, got de novo FDA 510(k) clearance for its ingestible “chip on a pill,” intended to promote medication adherence. National media have since picked up on the groundbreaking news.

Last night, the product became the subject of parody, courtesy of Stephen Colbert.

 

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Cheating Death – Sensor-Enabled Pills & Facelift Bungee Cords
www.colbertnation.com
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive

At least Colbert’s version featured a wireless tablet computer.

August 9, 2012 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.

Groopman explains patient empowerment to Colbert

The public is slowly getting the message that the doctor doesn’t always know best. Dr. Jerome Groopman, chief of experimental medicine at Beth Israel Deaconess Medical Center in Boston and a staff writer for The New Yorker, is out hawking his new book, “Your Medical Mind: How to Decide What Is Right for You.” Last night, he explained the idea of patient empowerment to a skeptical Stephen Colbert, or at least a skeptical character played by Colbert.

Colbert did make the common mistake of confusing health insurance with healthcare when he asked Groopman if the Harvard doc would testify before the Supreme Court on the upcoming case regarding the individual mandate in the Patient Protection and Affordable Care Act. People, they are two different things!

 

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Jerome Groopman
www.colbertnation.com
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive
October 4, 2011 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.