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Remember, HIMSS is a marathon, not a sprint

At the risk of sounding too cliché, I’m going to say that HIMSS is a marathon, not a sprint. (Actually, I said it twice, if you count the headline.) And I’m exhausted already.

Planning for the annual madness, which starts this weekend here in Chicago, is almost as grueling as the conference itself, and I got a late start because I didn’t know until a couple weeks ago who I would be covering the event for. In case you were still wondering, I’m now a full-time staffer for MedCity News, so you can read my work there. In less than a week on the job, I’m already feeling a better vibe than I ever did with the last attempt at full-time work.

I have a feeling others are as exhausted as I am, or at least can empathize with all the scheduling that has to go into HIMSS  for a journalist. I need to find stories, but I also need to leave myself time to, you know, actually write the stories. We shall see if I succeed, because I feel overscheduled already.

How do I know it’s a common feeling? This semi-exasperated tweet I sent out a few days ago has gotten favorited a dozen times, which is just about a record for me.

 

The “1,400 of you, one of me” line has kind of become a mantra for me when dealing with people who are begging for a bit of my time. I did not violate my Rule #2 of HIMSS, which is never schedule back-to-back meetings in different locations. (Rule No. 1, of course, is wear comfortable shoes.)

I just hope I can get all my work done, and that I can get a solid six hours of sleep a night next week, even though it’s a home game for me this year. I’m not terribly far from McCormick Place, but it’s a pain to get to from where I am on the North Side. It’s either an hour-plus on public transit, with one transfer, or $21 per day to park. I’d ride my bike down there, but you probably don’t want to see me in spandex. I still may do that on Saturday before most of you are in town. Be warned.

I probably won’t be blogging on this site during HIMSS, though I may have some multimedia to post at some point. If you want to read my coverage, head over to MedCity News. My HIMSS preview should be up by the time you get to town this weekend. And if you haven’t done so already, click on the above tweet and follow me on Twitter.

Welcome to Chicago.

 

April 9, 2015 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.

I’m joining MedCity News

Three months after my ill-fated decision to take a job with Clinical Innovation + Technology (I never did get an explanation or even a returned call from that cowardly boss, but it probably was about money), I am taking another plunge. Starting next week, I will be a staff writer, covering health IT for MedCity News, just in time for the HIMSS conference the following week.

How do I know it will be different and that I won’t be cut loose after less than three weeks? MedCity has new ownership as of January, namely New York-based Breaking Media. (The press release is still up at the top of the home page.) Breaking Media, which operates online publications in a half-dozen industries other than healthcare, seems committed to growing MedCity, and won’t run out of money, as CI+T’s publisher apparently is; three other reporters were let go a few days before I was cut loose.

You may have noticed that I’ve been contributing commentary to MedCity once a week for the last month or so. That has been on a freelance basis, as is the piece that should appear over the weekend. I’m still winding down some other freelance work, so I won’t be able to dive right in and write a lot for MedCity starting Monday, but I should be cranking out a lot of stories by the time HIMSS rolls around.

And now I know what I’ll be doing during HIMSS, it’s time to get back to all the publicists I’ve shooed away for a month and piece my schedule together. I’ll have to have time to cover some of the pre-conference, keynote and educational sessions and then write about three stories a day, so I won’t be scheduling a whole lot of vendor meetings, but I’ll see what I can do. As I’ve said for a long time, I can either meet with a lot of companies at HIMSS or I could get my actual work done.

I’m excited about this new chapter and I’m ready for the challenge of covering my 14th consecutive HIMSS conference. Best of all, I can sleep in my own bed this time.

April 3, 2015 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.

New Media Meetup at HIMSS15 showcases Chicago icon

The New Media Meetup, now in its sixth year, has become a staple at the annual HIMSS conference. As a longtime resident of Chicago, I’m excited to tell you that this year’s event will be held at the legendary Gino’s East pizzeria, Tuesday, April 14 from 6 to 8 p.m. CDT.

As usual, your host will be John Lynn, founder of the HealthcareScene.com blog network, of which Meaningful HIT News is a member. Here are the basics:

When: Tuesday 4/14 6:00-8:00 PM
Where: Gino’s East, 162 E. Superior St., Chicago, IL 60611 MAP
Who: Anyone who uses or is interested in New Media (Blogs, Twitter, Social Media, etc)
What: Food, Drinks, and Amazing People

Note: We have limited space for the event and so like in past years, we’ll have to close registration once we reach capacity.

Check out John’s blog post for more details, as well as information on the first-ever Healthcare IT Marketing and PR Conference he is hosting in Las Vegas May 7-8.

In case you were wondering, I still do not know who I will be covering HIMSS15 for, so I’m unable to schedule meetings yet. I expect to have at least a partial answer in the next week or so.

March 17, 2015 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.

So you want a meeting at HIMSS15?

HIMSS15 is less than a month away. The vendor requests for meetings of course have started coming in.

Every year I seem to do fewer and fewer, for several reasons. First off, they’re exhausting. The exhibit hall is huge. This year, it looks like exhibits will fill the entirety of the McCormick Place North Building (705,500 square feet of exhibit space) and South Building (840,000 square feet), and that doesn’t even count the meeting rooms or auditoriums for keynotes. The press room and many of the educational sessions are in the West Building, at least a 15-minute walk from the show floor.

HIMSS says to expect more than 1,200 vendors. I think that’s a conservative estimate, given that there were 1,300 last year and the number seems to grow every year. In any case, that’s a lot of vendors. Remarkably, even as the HIMSS conference has grown over the years, there is only one of me. I can maybe manage 10-12 vendor meetings during the entirety of the conference, so statistically, you have less than a 1 percent chance of snagging one of those spots.

Of course, the more meetings I schedule, the less time I have to do my actual work — you know, the reason why I go to HIMSS every year.

At this point, with my career in a bit of flux, I don’t know yet whom I will be covering HIMSS for. Until I know my assignments, it’s hard to schedule meetings. Please bear with me.

I notice others have recently expressed similar concerns about their own scheduling. For years, I’ve had a “Rule No. 1” for people attending HIMSS for the first time: Wear comfortable shoes. The people at HIMSS have caught on. “Don’t forget to wear your comfortable shoes!” reads the main Exhibition page on the HIMSS Conference site this year.

Joe Goedert at Health Data Management wrote a nice piece last month with “Tips for Meeting with Reporters at HIMSS15.” Among his advice: Give us the biggest news, not your entire media kit/life story; bring customers, not marketing managers; understand and respect our knowledge and get to the point rather than giving health IT reporters background on the HITECH Act; avoid buzzwords; and respect the reporter’s preference of meeting in either the press room or exhibit hall.

Personally, I hate the exhibit hall. It takes forever to get anywhere, and I don’t need to be stopped every 50 feet for a carnival barker or “booth babe” to ask me to enter to win an iPad in exchange for adding my business card to a marketing list. I’m not your target customer.

I would add to Joe’s list the fact that there is a lot more to HIMSS than just the “show.” There are more than 300 educational sessions, many of which are better uses of my time than a product update. It’s astounding how many vendor reps I speak to each year who haven’t left the exhibit hall all week.

Hopefully I’ll have the coverage question resolved in the next week or two. As for the other issues, well, that’s up to you.

March 13, 2015 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.