Colbert lampoons Proteus digital pill

Last week, I was the first to have the story that Proteus Digital Health, formerly known as Proteus Biomedical, got de novo FDA 510(k) clearance for its ingestible “chip on a pill,” intended to promote medication adherence. National media have since picked up on the groundbreaking news.

Last night, the product became the subject of parody, courtesy of Stephen Colbert.

At least Colbert’s version featured a wireless tablet computer.