Last week, I was the first to have the story that Proteus Digital Health, formerly known as Proteus Biomedical, got de novo FDA 510(k) clearance for its ingestible “chip on a pill,” intended to promote medication adherence. National media have since picked up on the groundbreaking news.
Last night, the product became the subject of parody, courtesy of Stephen Colbert.
|The Colbert Report||Mon – Thurs 11:30pm / 10:30c|
|Cheating Death – Sensor-Enabled Pills & Facelift Bungee Cords|
At least Colbert’s version featured a wireless tablet computer.