I saw this ad in Terminal 3 at Chicago’s O’Hare International Airport last week:
It’s a simple and powerful message, but I wonder how many people truly understand it?
I don’t know when this ad went up, but it could be something left over from HIMSS in April. I see a lot of healthcare ads at O’Hare since there are so many health and medical conventions here, but many are out of date, such as from last year’s Radiological Society of North America event, generally held in late November. Few are this large or have such visibility, right between a gate and an in-terminal restaurant in the heart of a major hub for American Airlines. Perhaps Siemens is trying to influence people in town to meet with Allscripts downtown or GE Healthcare in the northwest suburbs, or maybe it’s targeted at the many Obama-ites who shuttle between Chicago and Washington? Rahm Emanuel, please give me a call.