EHRs in the public eye
I saw this ad in Terminal 3 at Chicago’s O’Hare International Airport last week:
It’s a simple and powerful message, but I wonder how many people truly understand it?
I don’t know when this ad went up, but it could be something left over from HIMSS in April. I see a lot of healthcare ads at O’Hare since there are so many health and medical conventions here, but many are out of date, such as from last year’s Radiological Society of North America event, generally held in late November. Few are this large or have such visibility, right between a gate and an in-terminal restaurant in the heart of a major hub for American Airlines. Perhaps Siemens is trying to influence people in town to meet with Allscripts downtown or GE Healthcare in the northwest suburbs, or maybe it’s targeted at the many Obama-ites who shuttle between Chicago and Washington? Rahm Emanuel, please give me a call.
Reminds me of the Healthcare IT ads I've seen during Meet the Press on Sunday mornings. I'm not sure who there target is or maybe they just have a huge marketing budget and that's why they run those ads.That's why I call them Jabba the Hut EMR companies. Rich and powerful and really wasteful.
Regardless of target market, this ad is simple, yet powerful. We all know that there's a group of people who understand this message. I don't think it's a waste of money at all EHRs will benefit the health it system – just give it some time.