Social media for physician practices?

Anne Zieger, editor of FierceHealthIT and other publications, is running a contest of sorts on LinkedIn: Design a social media marketing and communication system for a medical practice. It’s part of a LinkedIn discussion group, and it looks as if she’s doing this on her own, not as a representative of any publication.

I’m not sure of any prizes, but it sounds like there might be a business opportunity there for the right ideas.

See, just because I’m skeptical of Twitter doesn’t mean I don’t see value in social networking sites. In fact, here is my LinkedIn profile page.