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Social media for physician practices?

Anne Zieger, editor of FierceHealthIT and other publications, is running a contest of sorts on LinkedIn: Design a social media marketing and communication system for a medical practice. It’s part of a LinkedIn discussion group, and it looks as if she’s doing this on her own, not as a representative of any publication.

I’m not sure of any prizes, but it sounds like there might be a business opportunity there for the right ideas.

See, just because I’m skeptical of Twitter doesn’t mean I don’t see value in social networking sites. In fact, here is my LinkedIn profile page.

April 15, 2009 I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.

More thoughts on Twitter

Though I’m still skeptical of Twitter and not ready to sign up for fear of having too many messages to read from anyone I decide to follow, I found something I might use it for. I’ve just learned that Children’s Hospital Omaha is getting ready to go live with EpicCare in orthopedics. That could have been handled in a single tweet, rather than a full blog post.

That said, I continue to fight a losing battle against e-mail. How in the world would I ever keep up with Twitter feeds?

Also, I don’t like the URL shorteners the Twitterati (did I just coin a new word?) like to use to conserve characters. With so many phishing scams out there, I’m wary of clicking on URLs that don’t make sense to me. Particularly alarming are the ones with country-specific top-level domain names. I’ve seen plenty of is.gd (Grenada) and bit.ly (Libya) and ow.ly (also Libya) links of late. With apologies to the legitimate sites out there, would you knowingly click on a cryptic URL from either an offshore tax haven or a country that formerly sponsored terrorism? What about Internet scam bases such as Russia (.ru) or Nigeria (.ng)? Just asking.

Again, Children’s Hospital Omaha is about to turn on EpicCare in orthopedics. Anyone want to tweet that for me?

UPDATE, 10:53 p.m. CDT: “Twitterati” already exists, but it’s a fairly new word. Urban Dictionary’s oldest definition related to Twitter is from Feb. 13. (There’s another, older usage that refers to Hollywood dingbats.)

I Written By

I'm a freelance healthcare journalist, specializing in health IT, mobile health, healthcare quality, hospital/physician practice management and healthcare finance.