Those of you who attended either the Health 2.0 Conference in San Francisco or the more academic Medicine 2.0 Congress in Toronto last fall will recognize some of the names in the story. My family might recognize another name, Dr. Michael Nissenblatt, a cousin on my dad’s side. Hey, if you’ve got a good source, you’d might as well use it.
Among the other familiar names in the story are Dr. Geoffrey Rutledge, whose Wellsphere otherwise a useful consumer information site, had not yet been widely exposed as a marketing scam when I wrote the story, and Dr. Stephen T. Colbert, D.F.A., who offers the Best Commentary Ever about Wikipedia:
Stand up and say it with me: The revolution will not be verified!