ORLANDO, Fla.—Today in the press room at the HIMSS conference was the following media advisory:
IBM Unveils Healthcare Island on Second Life
3:30 p.m. EST, Feb. 27, 2008
IBM Booth # 5563—HIMSS
Orange County Convention Center, Orlando, Florida
IBM will unveil its Virtual Healthcare Island on Second Life at this event. The IBM Virtual Healthcare Island is a unique, three-dimensional representation of the challenges facing today’s healthcare industry and the role information technology will play in transforming global healthcare-delivery to meet patient needs. Visiting “avatars” experience the private and secure creation of a functioning Personal Health Record as they progress through the island’s various stations, including a medical laboratory, clinic, pharmacy, hospital, and emergency room.
All this is from IBM. You know, the company that paid millions to air the following commercial during the Super Bowl:
There you have it, the definition of irony. Either that, or yet another reason to believe PHRs in their current state are mostly vaporware.